Feedonomics

Guy Kawasaki is a combination entrepreneur/heat-seeking venture capitalist who tries on new ideas like teeshirts. The latest jersey is Truemors.com, an SEO bloggers dream that posts any and all rumors about well-known people, places, and events. Truemor readers are even allowed to contribute posts.

Kawasaki built a “private label” Grazr widget, meaning the Truemors logo is prominently displayed at the top of the widget. With it, he collects the Truemors site feed, posts it on his “other” blog, and pushes it out to anyone else who wants to post the widget on their site. “It drives traffic from one of my efforts to another,” he says, “so that people who are reading my blog go to my Web site.”

Kawasaki says no technical know-how is required. “Between my web guy and the Grazr people, I didn’t have to do much at all.” He thinks a Grazr widget is a good way to add value to site content. “In my case, it’s from one property to another, but others can incorporate content from sites that they don’t own. It’s an easy way to enrich the information provided.”

We’ve been spending a lot of time lately on making private label widgets for conferences and websites. Our latest uses a merged feed of all the attendees at the Le Web conference coming up next week in Paris. It also includes Twitter, Flickr, and YouTube feeds, so you can get the whole blogosphere’s reaction to this important conference in one neat package. Send me an email, if you’d like us to build a free private label widget for your event: adam AT grazr DOT com.